Classic Car, courtesy of feliperizo.co

Over its eight-decade run, the car with the rounded roof silhouette, engine in the back, and surprisingly capacious seating capacity became an icon of design and pop culture. The production of this iconic car ended in 2019.

A 1960 version of DDB's "Think small" ad, Volkswagen Beetle
A 1960 version of DDB’s “Think small” ad. Copywriters Julian Koenig and Helmut Krone created the now legendary “Think small” ad for Volkswagen with a tiny Beetle in a plane of white space. “Maybe we got so big because we thought small,” the ad touted. Forty years later, Ad Age named it the best advertising campaign of the 20th century

Here are some of the milestones over the Beetle’s impressive run, via Fast Company:

1935: The Volkswagen, aka “people’s car,” was commissioned by Adolf Hitler to provide low-cost transportation for the masses, akin to the Model T Ford’s popularity in the U.S.

1938: Designer Ferdinand Porsche came up with the rounded shape that defined the Beetle for decades to come, a design as recognizable as the Coca-Cola bottleaccording to the AP.

1959: When U.S. carmakers started to make smaller cars, VW realized it had to advertise. It hired agency Doyle, Dane, and Bernbach (DDB) and made advertising history with its 1959-1960 “Think Small” campaign.

1968Disney kick-started Beetle fever with its “Herbie” franchiseThe Love Bug debuted in 1968, starring what would now be considered a self-driving, self-aware Beetle that engages in wacky hijinks and bests the competition on the race track.

1972: The Beetle passed the Ford Model T as the best-selling car of all time. It remains one of the best-selling cars of all time in the U.S.

2018: VW announced in September that it would manufacture a “Final Edition” Beetle series before ending production in 2019.

2019: The last VW Beetle Final Edition leaves the Puebla assembly plant, bound for a museum and the history books. According to CNN, the factory will be used to produce a new compact SUV intended for the North American market.

Check out the best photos of the Volkswagen Beetle below.

Volkswagen Beetle
Brown Volkswagen Beetle Parked Outside Between Buildings, courtesy Fineas Anton
Photography of Orange Volkswagen Beetle
Photography of Orange Volkswagen Beetle by muratsoyluoglu
Red Volkswagen Beetle Parked at Road Side Near Pedestrian Lane
Red Volkswagen Beetle Parked at Road Side Near Pedestrian Lane by Ahmad Ramadan
Blue Volkswagen Beetle
Blue Volkswagen Beetle by Fredrik Rubensson
Yellow VW Beetle Parked by the Curb Next to a House
Yellow VW Beetle Parked by the Curb Next to a House by Conner Eastwood
Red Toy Car in Snow
Red Toy Car in Snow by revac
Parked Cars
Parked Cars by Zulian Yuliansyah
Timlapse Photo of a Vehicle by Denniz Futalan
Brown Volkswagen Beetle on Asphalt Road
Brown Volkswagen Beetle on Asphalt Road by Thiago Japyassu
Green Volkswagen Type 1 Beetle
Green Volkswagen Type 1 Beetle by Jacob Morch
Renato Abati

All photos courtesy of Pexels.

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